The Disentangler

Every organization eventually gets tied in knots.

Strategy becomes unclear. Projects stall. Innovation slows down.

That’s where I come in.

I’m Erik Visser, innovation consultant and digital transformation expert, known as The Disentangler.

I help organizations untangle complex strategic, technological, and organizational challenges — and turn them into clear direction, decisions, and concrete results.

When projects stall, digital transformation struggles, innovation slows down, or ambitions exceed organizational structure, I bring clarity, structure, and momentum.

From government institutions to international leisure and entertainment developments, I work worldwide on transformation, innovation, and the creation of new concepts.

What I Do

I operate at the intersection of strategy, technology, and organizational transformation.

My work focuses on:

Strategic innovation
Digital transformation
AI strategy and implementation
Organizational development
Complex project leadership
Leisure & entertainment development

I help organizations move from complexity to clarity — and from ideas to execution.

The Disentangler Approach

My work starts where many organizations struggle most: understanding the real problem.

I help organizations:

Untangle complex situations
Identify the real problem behind the symptoms
Develop strategic scenarios
Translate strategy into clear decisions
Guide implementation and transformation

No abstract reports.
No theoretical advice.

Only practical strategies and measurable results.

Areas of Expertise

Digital transformation & AI strategy
Integration of AI, VR and AR technologies
Process optimization (Lean, Agile, Scrum)
Change management and organizational transformation
Data-driven decision making
Business development and start-up strategy
Theme park development & experience design
Gamification for engagement and behavioral change

Selected Clients

International Leisure & Experience Development

Within the leisure and entertainment sector I work on:

Theme park master planning
Attraction concept development
Business cases and investment strategies
Experience design and storytelling
IP development and merchandise strategies

From Europe to South America and Asia, I help ambitious projects move from vision to reality.

Who I Work With

I work with organizations that face complex challenges and ambitious goals, including:

Executive teams navigating strategic complexity
Governments undergoing transformation
Innovation teams developing new concepts
Leisure and entertainment developers
Start-ups with bold ambitions

Disentangle the Knot

Is your organization facing:

stalled digital transformation?
innovation that fails to deliver results?
unclear strategy?
complex multidisciplinary projects?
integration of AI or emerging technologies?
development of a new concept or business model?

Let’s disentangle the problem and create clarity.

Let’s Work Together

I work with organizations worldwide from my base near Amsterdam, The Netherlands.

📧 erikvisser@thedisentangler.com
📞 +31 6 2550 7525

Your challenge is my passion.

Let’s disentangle the impossible.

I am certified for Project Management, Digital Product Management, Strategy, Change Management, Crisis Management… I have a green Lean belt. I am screened and have a certificate of conduct from the Dutch Department of Justice to work with sensitive information.

Tell me what you run into: I’ll untangle it, provide an overview, and together we’ll find solutions.

Situations

I see why things go the way they go, and not the way they should go. I can help improve processes by identifying where they are blocking progress. And because I never see problems but challenges, I don’t solve problems but I change the situation in which they arise so that a problem suddenly never seems to have existed.

Goals

For many companies, the goal is to make as much money as possible. But that is ultimately the result of what you do. And then it sometimes makes sense, for example, for your company to take a side track for a while to come back later with a much better result. By staring blindly at what you want to achieve, you no longer see the roads to it. Together we will get back on the right track.

Technology

Because I have learned that people can float on a stage, and dragons can fly over in an attraction, I also think outside the world of leisure in ‘out-of-the-box’ solutions. I’ve made holograms, and made cars and motorcycles appear out of nowhere. But I also came up with a new LED screen for the attraction world. I have created illusions with technique, and found technological solutions by combining with an illusionary reality.